B2B research based consulting is what we do.
We help businesses get to the heart of their most difficult problems and give unambiguous advice to help them thrive.
We're a full service market research agency with proven global expertise. We deliver incisive research based solutions and offer confident effective guidance to a wide range of clients, addressing a multitude of complex business problems. The partnerships we’ve developed with leading organisations prove the value our market intelligence brings to their business decision making.
DWP has published our latest Landscape and Charges Survey, examining how much members pay for their pensions.
Leapfrog’s reputation as a creative boutique agency precedes it. Its name has long been synonymous with qualitative flair and agility. Following a change of management and the move to London, the brand is facing an exciting future with confidence. We have a fantastic opportunity for a highly capable and ambitious qualitative research director to head the Leapfrog team.
Consumer qual experts, charismatic leaders, with an innovative approach to problem solving, exceptional strategic skills and commercial capability should apply! Full details here.
Here’s a an affectionate video tribute to RS Consulting founder and guiding light, Bryan Atkin, who retired in January. It appears on community TV channel DeeTV, and was put together by his daughter Mischke. The programme salutes Bryan’s pivotal role in all things RS Consulting over 30 years, and includes great interviews and anecdotes with RS people, past and present.
Bryan is one of our 3 founding partners and has been a leading light at RS ever since. He officially retires today, but, as those who know Bryan will testify, he’s not one for putting his feet up. So he’ll continue to advise us on the trickiest of challenges in the way only he can. To Bryan, a true research genius!
A star studded evening at the Roehampton Club saw RS Group awarded ‘Best company for Training & Development’ at the Wandsworth Business Awards. Martin Wootton and Andrew Wood collected the awards from Paul Ross, compere for the evening. On a night of high drama we were also finalists in the category ‘Best SME’ and ‘Best Green Business’. Photos here
The DWP has published the findings of our auto enrolment research in full. We explored the impact of auto-enrolment on 50 of the first employers to implement it, looking into early opt-out rates and eliciting employees’ reasons for opting out. The DWP and the pensions minister are already using the research to develop government policy on auto-enrolment further. Read the report in full here.
Kate Downer, Aino Pietikäinen and Charlotte Crichton with Sania Haq, Rhiannon Jones and Fiona Pannell
Consumer Futures commissioned this research to explore consumer experiences of price comparison websites in terms of awareness, trust and confidence, user behaviour, accessibility and usability, and potential related concerns. Read more
Are these decisions actually made?
If not why not?
Infographic based on our DWP report into Household financial decision making
Leapfrog, our fantastic consumer research agency, will be exhibiting at this year’s Marketing Week Live, Europe’s biggest marketing exhibition. They will be on stand F127 so please stop by and have a chat about how they can help you to understand your customers’ behaviour and create better marketing plans.
Martin Wootton of RS recently presented a paper titled “Customers’ customers as a source of competitive advantage” with Canon Europe at the annual Business Intelligence Group (BIG) conference (The Business of Evidence: Strategies for Growth). Martin presented alongside Canon’s Adam Gillbe. You can read the paper here.
We are currently recruiting for two positions, a Project Manager and a qual focussed Project Manager. If you are interested in working for us please visit this page and get in touch.
Kate Anderson has been promoted to Joint Managing Director of the RS Consulting Group. She replaces Phil Stubington, who has decided to step back from the role of Joint MD to focus on developing the Group’s strategic relationships with key accounts. Phil will also lead the Group’s innovation programme, capitalising on the success of its award-winning research platform, e-luminate.
We’re delighted to have been awarded the new Fair Data accreditation, issued by the Market Research Society (MRS). By displaying this logo, our clients and prospective clients can be confident that we adhere to the highest standards of data collection, processing and use. The Fair Data scheme was launched by the MRS in January 2013. Find out more
Martin Wootton is a keynote presenter today at the Gulf Print & Pack conference in Dubai. Martin will be taking to the floor alongside Canon to discuss the implications of the report we conducted on their behalf, identifying ways in which print providers can better meet their customers’ evolving needs. More details here
Wednesday was NHS Change day at our Battersea offices, where we all enjoyed making small but significant changes to our working day. We also got a great response from staff signing up as blood and organ donors. Here’s a video of what we got up to during the day
I reckon B2B marketing is much, much tougher than consumer marketing.
When you’re selling to businesses, there’ll typically be complex supply chains, multiple decision-makers and intricate contracts and deals to hammer out. Read more
Some seven years after RS Consulting originally reported on it, the FCA has finally confirmed today what we have known for some time. That the UK annuities market isn’t working and that 80% of us could get a better income by shopping around. Read more
There’s much talk of a shortage in STEM (science, technology, engineering and mathematics) in both the US and the UK. In the UK, there is general consensus that there is a shortage – Read Professor John Perkins’ Review of Engineering Skills (BIS Nov 2013) Read more
Arun hit the nail on the head when he highlighted the merits of gamification. We researchers love how this helps us engage respondents in the survey process or, in Arun’s case in the process of learning Spanish. Well done Arun! Or should I say, ¡bien hecho! Read more
Another year and another set of resolutions. Some vow to quit smoking, others join a gym for a year and give up after a few weeks. My resolution, however, was to learn another language. After all, I speak 2.5 languages already, how hard can learning another one be? The problem is, I get very easily bored. Read more
I’ve never been a dog person, but after some persistent campaigning from my wife, I finally gave in last summer and agreed to take on an eight-week-old beagle. Training Fergal has been quite a challenge. Read more
While the tech world was distracted by the toe-curling horrors of Michael Bay’s meltdown at CES2014, what may turn out to be one of the most important announcements of the year was made on US cable TV stalwart Monday Night Raw. Interrupting its usual fare of poorly acted comedy skits and men in their underwear pretending to punch each other, the WWE announced the WWE Network. Read more
In addition to the “where to invest and grow” issue, B2B companies must also answer the “how big” and “how fast” issues. As we continue to climb out of the global recession of 2009 and more companies seek growth opportunities, these size and speed issues are becoming more critical. Read more