Welcome to RS Consulting

B2B research based consulting is what we do.

We help businesses get to the heart of their most difficult problems and give unambiguous advice to help them thrive.

We're a full service market research agency with proven global expertise. We deliver incisive research based solutions and offer confident effective guidance to a wide range of clients, addressing a multitude of complex business problems. The partnerships we’ve developed with leading organisations prove the value our market intelligence brings to their business decision making.

News

Movember – it’s growing on us

guyGYet again we are getting behind Movember and staff across RS Group are showing some great facial growth.

Finalists at the Wandsworth Business Awards

WBA2014-Finalist-BestSMEBusinessWe’re thrilled to be finalists at the Wandsworth Business Awards this year, in the best SME category.  The winners will be announced at a prestigious dinner in Roehampton on November 6th, where all the most successful and innovative companies in the borough will gather.

Why us? Because we’re a local company punching above our weight in the global marketplace.  We’ve been based in Battersea for 30 years and never been tempted to move.

 

Congratulations to Consensus, our financial services brand, on being nominated for prestigious industry award

We’re thrilled – and very proud – that Consensus’ work with Swiss Re has been shortlisted in the Customer Loyalty & Retention category of the Financial Services Forum’s Marketing Effectiveness Awards.

Consensus and Swiss Re’s entry, Connecting Generations – Protecting Generations, describes their work together on the industry-leading 2013 UK Insurance Report of the same name.

28/7/14 – Promotions at RS Consulting Group

We’ve made a number of important promotions at our London office.

Kate Downer has been made Research Director. Abi Moorcock, Christoph Körbitz and Niall Baker have all been promoted to Associate Director. In addition Kerry Robinson has been promoted to Research Manager.

Joint MD Kate Anderson said, “I’m thrilled to make this announcement. Everyone has made a massive contribution to what has been a hugely successful period for us. Read more

24/6/14 – New RS offices in Glasgow

Scotland flagGreat news, we’ve just opened a new office in Glasgow, which will act as the Scotland hub for RS Consulting, and for the rest of the RS Consulting Group. Located at 2 West Regent Street, G2 1RW, it sits in the heart of Glasgow’s thriving business district.

The new office will help us offer local support to our numerous Scotland based clients. The new premises reflect the importance of Scottish business to RS Consulting.

 

SME segmentation conference paper available

BIG ConferenceThe MRS supported BIG conference took place back in May. Martin Wootton spoke on the ‘crime’ of lazy, ill-defined SME segmentation, and the impact this could have on your business. Martin’s presentation is now available here.

 

Experiences of workers who have opted out: DWP publish our latest research findings

PublicationsThe DWP has published the findings of our qualitative research among workers who have opted out. As part of our research with the first employers to implement automatic enrolment, we spoke to 50 employees who explained their reasons for leaving workplace schemes following automatic enrolment, their experience of this process and their general attitudes to saving for retirement. The DWP and the pensions minister continue to use research by RS Consulting to develop government policy on auto-enrolment. Read the report in full here.

18/02/14 – New report published by DWP: pension charges

paper_cup_smallDWP has published our latest Landscape and Charges Survey, examining how much members pay for their pensions.

This year we also look at how certain pension scheme features can drive better outcomes for members.  Read the summary or the full report.

14/02/14 – Career defining opportunity at Leapfrog

leapfrog logo - without wonky eyeLeapfrog’s reputation as a creative boutique agency precedes it. Its name has long been synonymous with qualitative flair and agility.  Following a change of management and the move to London, the brand is facing an exciting future with confidence. We have a fantastic opportunity for a highly capable and ambitious qualitative research director to head the Leapfrog team.

Consumer qual experts, charismatic leaders, with an innovative approach to problem solving, exceptional strategic skills and commercial capability should apply!  Full details here.

13/2/14 – Celebration of Bryan Atkin’s time at RS Consulting

BryanHere’s a an affectionate video tribute to RS Consulting founder and guiding light, Bryan Atkin, who retired in January. It appears on community TV channel DeeTV, and was put together by his daughter Mischke.  The programme salutes Bryan’s pivotal role in all things RS Consulting over 30 years, and includes great interviews and anecdotes with RS people, past and present.

31/01/14 – When is retirement not retirement? When that man is the irrepressible Bryan Atkin!

bryanABryan is one of our 3 founding partners and has been a leading light at RS ever since. He officially retires today, but, as those who know Bryan will testify, he’s not one for putting his feet up. So he’ll continue to advise us on the trickiest of challenges in the way only he can. To Bryan, a true research genius!

7/11/13 – RS Consulting Group named best Wandsworth company for training & development

Wandsworth Award smallA star studded evening at the Roehampton Club saw RS Group awarded ‘Best company for Training & Development’ at the Wandsworth Business Awards.  Martin Wootton and Andrew Wood collected the awards from Paul Ross, compere for the evening. On a night of high drama we were also finalists in the category ‘Best SME’ and ‘Best Green Business’. Photos here

31/10/13 – Automatic enrolment: Qualitative research with large employers

Automatic_enrolementThe DWP has published the findings of our auto enrolment research in full.  We explored the impact of auto-enrolment on 50 of the first employers to implement it, looking into early opt-out rates and eliciting employees’ reasons for opting out. The DWP and the pensions minister are already using the research to develop government policy on auto-enrolment further. Read the report in full here.

Price comparison websites: consumer perceptions and experiences (published July 2013)

ConsumerFuturesKate Downer, Aino Pietikäinen and Charlotte Crichton with Sania Haq, Rhiannon Jones and Fiona Pannell

Consumer Futures commissioned this research to explore consumer experiences of price comparison websites in terms of awareness, trust and confidence, user behaviour, accessibility and usability, and potential related concerns. Read more

Household financial planning and decision making

pension-choiceWho makes long term financial planning decisions in the home?

Are these decisions actually made?

If not why not?

Infographic based on our DWP report into Household financial decision making

Blog

2015: A boom year for healthcare technology…or hoverboards?

Martin WoottonIt’s that time of year again where we look back at the closing year, and speculate about how 2015 will develop. For the tech-minded researcher like me, it’s a chance to look at the wider market trends and see the bigger picture. Read more

“Your opinion is important to us”? Really?

Kate AndersonI’m getting very opinionated of late – everyone seems to want my opinion.   Leastways, that’s what they all say when they email me links to their customer satisfaction surveys.   Read more

Recycling – no time to waste

Anna RobertsI read with a certain amount of surprise a recent article in the Standard stating there has been a decrease in the amount of waste recycled by London households in the year Read more

Re-thinking delivery as a B2B differentiator

Richard Barnes

As a B2B marketer I have been fascinated by the delivery initiatives and innovation in B2C markets and wonder what it could mean for B2B markets.

There’s a lot happening in B2C

Delivery has become a critical factor for many consumer purchases and a battleground for retailers, especially brick & mortar vs. online retailers. Read more

Land of hope and glory? (This is not a blog about Scottish independence.)

Kate Anderson

I thought you’re probably ready for a break from discussion re Scottish independence so let’s change the subject, let’s talk about Will.i.am!

I read an article this am in the British press mocking will.i.am for his entrepreneurial hyperactivity – what a depressing read. Read more

Why work experience before Uni is a great opportunity

Freddie BorgWho am I?

My name is Freddie. I’m 17 and going into my final year of school, and I have to start applying to university soon. After a few long trips to university open days, I’ve decided that I want to study industrial economics Read more

Where’s your focus in your focus group?

FionaP_SmallFocus Groups, once the mainstay of the creative development process, have come under fire in recent years. Some companies, such as Yahoo, have already outlawed them on the basis that the correlation between stated intent and actual behaviour is usually low. Read more

Look out B2B marketers! Here come Amazon & Google

LookoutMarketersThis article looks into the potential disruptive threat new entrants pose in the industrial distribution market (Google pulled their Google Shopping for Suppliers service shortly after this article was written).  I argue it’s vital for existing business suppliers to focus on the value they add in the supply chain, Read more

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